Hey – did you take the quick political ideology survey from Tip #7? It’s a pretty simple survey. You can get a quick look at where you fall on a political spectrum. And how you compare to others.
While there is a lot of agreement around ISSUES, our political ideology is divided. How does your political ideology compare to other Americans? Let’s take a look…

According to Gallup, the percent of American’s who identify as politically conservative has remained pretty steady – around 36% over the last 25 years. Over the past decade, the number of people who identify as moderates has declined. The percentage of people identifying as liberal ticked upwards during that same time.
You can drill down and see how the ideology of your potential advocates line up using geographic and demographic criteria.


There are geographic, social, and demographic patterns to political ideology. Spend a little time reviewing data from Gallup, Pew and other pollsters to see where your audience falls.
This information, along with knowledge of your own political bias, will help you as you begin to frame your message to potential advocates.
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