“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.”
― Ralph G. Nichols
We often focus on pushing out our message. But excellent communicators and advocates know that smart listening is critical to effective communications.
Here’s some tools to help you listen to your audiences and monitor how your messages are being received. (We have no affiliation or link with these companies. Use at your own risk):
- Curator.io
- Monitor hashtag use with Curator.io
- Hootsuite
- Monitor all your social feeds and comments on posts in one location.
- BuzzSumo
- Track your mentions, shares of your websites, your supporters, and your opposition
This is just a short list. There are lots of social “listening” tools available on the market – from FREE to high dollar comprehensive tools. Start small and pick one that seems easy to use. If you have a favorite, please share it with us!
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