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Read MoreTips For Advocacy
Tip #17: Listen to Understand
“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.”― Ralph G.
Read MoreTips #15 & 16: Making Patterns Work for Your Issue
Save time and money by reaching out to the people who are most likely to help you. Need people to turn out to a local government meeting? Reach out
Read MoreTips #13 – 14: Size Matters (when determining how to deliver your message)
You’ve researched your decision makers. You’ve determined your target audience needed to influence them. But how are you going to get your
Read MoreTips #10 – #12: The ABCs of Message Testing
Don't hit send yet! Take some time to test variations of your messages. Here's some pointers for ways you can test your messages in-house. Tip
Read MoreTip #9: Be the Uniter – Not the Divider
“...we found that reframing pro-environmental rhetoric in terms of purity, a moral value resonating primarily among conservatives, largely eliminated
Read MoreTip #8: Americans: United and Divided
Hey - did you take the quick political ideology survey from Tip #7? It's a pretty simple survey. You can get a quick look at where you fall on a
Read MoreTip #7: What’s Your Tribe?
While Americans mostly agree on issues, our political ideologies are pretty divided (more on this in Tip #8). The folks over at Pew Research
Read MoreTip #6: Who is the decider?
I'm the decider, and I decide what is best. George W. Bush "President Bush Announces Appointment of New Budget Director". www.washingtonpost.com.
Read MoreTip #5: Make New Friends…but Keep the Old
Chances are the realm of people who agree with you on your issue is a lot larger than your current list of supporters. So how do you find these
Read MoreTips #3 & 4: You’re special. And most Americans agree with you.
“Alone we can do so little; together we can do so much”― Helen Keller It's hard to be an advocate. You put yourself and your passion on
Read MoreTip #2: Free Online Tools for Planning Your Advocacy Campaign
"It takes as much energy to wish as it does to plan." - Eleanor Roosevelt I'm a "do-er". Been called a "do-gooder" a time or two (I don't think
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